Italian Quality: New Important Idea for the “Made in Italy”

The creation of “ITALIAN QUALITY” trademark, under discussion in the Italian Parliament, have the primary purpose to re-launch Italian products and foreign trade.

In fact, this trademark will be adopted to identify products that exhibit the features of Italian excellence.

The individuals who may be the brand owners will be:

– artisans;

– professionals;

– companies.

What are their characteristics? They must be established in Italy.

The product to obtain the important label of “ITALIAN QUALITY” should be processed in Italy at least for one manufacturing previous the last one.

The use of the above trademark will be granted by the Ministery of Economic Development. After the granting, the Italian Patent and Trademark Office (U.I.B.M.) will directly provide to the registration of the mark.

The trademark ITALIAN QUALITY will have a particular system for labelling and advertising compaign in Italy and abroad.

We strongly suggest you to follow that important question: it will be a crucial point for new business in Italy.

(Information from: Sole 24ore –  www.ilsole24ore.com)