IS IT COMPULSORY TO USE A TRADE MARK?

In Italy , the holder of a trade mark must use the mark in trade in a real and effective way and in relation to the products and services for which the mark has been registered within 5 years from the application date.
It is normally the holder who makes use of the mark by placing it on goods. However, there are many other ways to use a mark, e.g. in advertising.


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