WHAT IS A TRADE MARK?

A trade mark is any sign that distinguishes the goods and services of one trader from those of another.
It’ s designated by the following symbols:

 

– TM (for an unregistered trademark, that is, a mark used to promote or brand goods);

– SM (for an unregistered service mark, that is, a mark used to promote or brand services);

®  (for a registered trademark).

 

In Italy , a mark must meet two requirements in order to be registered: it must be distinctive and capable of graphic representation.


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