THE REGISTRATION MAY BE REVOKED OR DECLARED INVALID?

A trademark registration may be revoked or declared invalid for the following reasons:

– as a consequence of a law suit filed by the owner of a previous registered trademark rights in force in Italy.

– if the trademark’s owner has failed to put the trademark into genuine use during the five years following registration or for a period of five consecutive years and there are no proper reasons for non-use;

– if the trademark has become generic in respect of the goods and services it is registered as a consequence of its use in the market; or

– if the use of the trademark is capable to mislead the public.